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About me

For the past three and a half years, I've worked as a brand marketer in fashion and beauty, handling everything from social campaigns and newsletters to photoshoots and trend reports, while also styling clients.

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At Wardrobe Therapy, a wardrobe styling firm in Columbus, OH, I led social strategy and seasonal campaigns, wrote a weekly newsletter with a 48% open rate, and filmed, edited, and posted short-form content that grew our organic reach by 120% and our following by 15K. I helped produce our internal photoshoots from concept through product pulls and trained as a stylist assistant. Each fashion season, I studied runway shows from brands like Brandon Maxwell, Chloé, and Ralph Lauren and built trend reports with our CEO and lead stylists. I drew from those reports to help the styling team to translate those trends for Midwest clients without sacrificing the luxury feel. I also styled my own book of clients at Nordstrom and consistently exceeded weekly sales goals. 

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Now based in New York City, I most recently worked as an Editorial Assistant to a successful creator, supporting paid partnerships with Dove, It Cosmetics, Walmart, and Spanx, just to name a few. I managed the operational side of campaigns that have generated $400K in affiliate revenue and contributed to an 82% increase in long-term brand partnerships.

Content creation & social Strategy

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Styling

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Trend forecasting & runway Analysis 

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Photoshoot assisting

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- Bill Cunningham

"Fashion is the armor to survive the reality of everyday life." 

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